TecnoSport
A Badalona-based distributor of strength training technology since 1998, with brands such as Keiser, TRX, Balanced Body and Power Plate. We refreshed its brand, website and catalogues.
The challenge
Move away from the image of a sports equipment shop and present TecnoSport as what it is today: an expert partner in strength, health and longevity, with dozens of brands for medical centres, gyms and homes.
What we did
We worked with the team to define the brand story and, from there, the visual identity manual. We planned the structure and wrote the SEO copy for the new website and online shop, organised into Fitness, Medical and Home, with templates for every brand and category. We also designed the main catalogue and the sub-brand catalogues, and trained the team with video tutorials so they can run the site on their own.
