Poble Espanyol
An open-air museum with 117 buildings reproducing traditional architecture from all over Spain, artisans at work, food, art and living culture in the heart of Montjuïc.
The challenge
Turn a place you don’t just visit but experience into fresh, friendly daily digital communication that connects with tourists, families, locals and institutions.
What we did
We defined an informal, sensory and curious tone and a content strategy built on six pillars: heritage and architecture, crafts, culture and shows, food, education and community. Every month we film and edit content on site (guided tours, events, live artisans or the documentary series Viaje al origen) and cover the full calendar, from the Calçotada to the Christmas Natalis, with stories, a special campaign each month and daily community management. On LinkedIn we build the B2B and institutional story: venue hire and MICE, educational tourism, sustainability (Biosphere certification) and projects such as Horitzó 2029 with the UPC.
Results
- 299K
- views on a single reel
- 235K
- views on the Christmas crafts reel
- 112K
- views on Viaje al origen
- 4
- channels managed: Instagram, Facebook, TikTok and LinkedIn
