fit20
A Dutch strength training method: 20 minutes a week with a personal trainer. We’ve been with fit20 since 2022, even before the first studio in Spain opened in Barcelona.
The challenge
Introduce a new concept to the Spanish market and fill the first studio, fit20 Capità Arenas, by speaking to people who don’t feel at home in a conventional gym.
What we did
We defined the strategy and launched communication on Instagram, Facebook, LinkedIn and the Google profile ahead of the opening. For the launch in May 2023 we ran a three-phase Meta Ads campaign (awareness, traffic and lead generation), and since then we’ve managed social media, an always-on lead campaign and special actions such as giveaways, collaborations and the Christmas gift box.
Results
- +480K
- impressions in the launch campaign
- 1,967
- website clicks during the launch
- €2.41
- per lead with the always-on campaign
