Chartier World Lab
The world of François Chartier, sommelier and creator of molecular harmonies, and of the Chartier World Lab, his research space in Barcelona. We defined the communication strategy and ran their social media.
The challenge
Make two brands with different positionings live side by side, François Chartier as the expert voice on harmonies and the World Lab as a space for research and creation, and explain a complex science to very different audiences.
What we did
We built the communication strategy: analysis, positioning, objectives, audiences and tone. From there we managed both brands’ social media, designed the content and ran LinkedIn campaigns aimed at wineries and designations of origin, as well as announcing collaborations with other brands.
