Ocufarm
A Saltor Farma brand for eye-contour and eyelid comfort, made with natural ingredients and sold in pharmacies. We’ve run its social media since October 2025.
The challenge
Grow a new brand in a little-known category, with tightly controlled messaging: we talk about comfort and wellbeing, never about treatment or eye health.
What we did
We manage Instagram and LinkedIn with a calm, friendly tone: self-care routines, tips against screen fatigue, real testimonials and UGC with creators. We covered the brand launch at a cinema with reels and stories, edit its webinars for the pharmacy channel and, since June 2026, also run its Meta Ads campaigns.
Results
- 9.6%
- engagement on Instagram posts
- 18%
- engagement on LinkedIn
